In today's digital age, understanding how to "color your message" is more critical than ever. Digital marketing is constantly evolving, and businesses need to keep up with the latest tools and strategies to avoid becoming dinosaurs in their industries. This book helps you navigate the colorful world of modern branding, advertising, and digital marketing.

By 2024, video content makes up most of global internet traffic, and over 90% of U.S. consumers use Google to discover products and services. There is both an art and a science to using today’s vibrant digital tools that can enhance your message, brand, and business growth.

From SEO to video content creation, from Google and YouTube to Instagram and LinkedIn, this book will guide you through the digital landscape.

The author, Lisa Caprelli, begins with an inspirational story about adapting to change and offers a fresh perspective on marketing relevant to today's fast-paced, technology-driven world. Drawing on updated data from trusted sources like Google and Pew Research, this book is packed with current strategies that will propel your business forward.

Whether you're an entrepreneur, business leader, or CEO, you’ll learn how to harness digital marketing tools, social media platforms, and cutting-edge technology to boost your business's revenue and customer base. Caprelli's real-world experience, backed by over a million dollars spent on advertising, offers readers practical advice on what works, what doesn’t, and how to optimize your marketing efforts for maximum impact.

What You Will Learn from This Book:

The power of content marketing combined with social media to engage audiences.
How to brand your business with purpose and create lasting connections with customers.
Why clinging to outdated methods can limit your growth potential—embrace innovation!
Key questions to redefine your business's mission and values.
Strategies to boost your Google rankings and stand out in the digital space.
Why video should be central to your marketing strategy in 2024 and beyond.
How to leverage the right advertising and marketing platforms for your unique business.
Ways to integrate a winning strategy that can double or triple your growth.

This is not just another "how-to" marketing book—this is a fresh take on what needs to be done and why. Color Your Message will add vibrancy and depth to your business, brand, and overall success.

Caprelli emphasizes the power of content marketing, referring to it as "the new black," and encourages readers to think beyond traditional social media approaches. Through this book, you’ll unlock a world of possibilities in digital marketing, guaranteed to energize and inspire you to create strategies that work for today's dynamic environment.

Lisa Caprelli invites you to become an Artistic Creator of your digital marketing strategy, and "Color Your Message!"

Learn more about the Keynote Speakers and authors at LisaCaprelli.com

"Synopsis" may belong to another edition of this title.

About the Author

Lisa Caprelli has helped businesses grow for over 22 years across a spectrum of industries. During her many years as an entrepreneur she engaged in a variety of radio, magazine, newspaper and campaigns, carefully tracking her results. With the explosion of low-cost and highly-effective Internet marketing she made the shift to train, speak and teach about digital media. You don't have to spend a fortune today to advertise and promote your business. A start-up has the same opportunities to explode as does an experienced business owner. Color Your Message is a result of understanding the day to day questions of the "business dinosaur" or the millennial. With a unique vision, Lisa is able to quickly assess and address the needs of a business, be it, automotive, lawyer, university, doctor, retail, restaurant, oil and land, real estate, subject matter expert -- she has the invaluable ability to approach each product from an outsider’s perspective, quickly understand a customer’s objections and appeal to their emotional impulses. Lisa has the invaluable ability to approach each message from an outsider’s perspective, quickly understand a customer’s objections and appeal to their emotional impulses, to convey a story. Lisa Caprelli is owner of GoGlossy.com a public relations and marketing agency. She is also a talk show host for "The Business Experience Show" based out of Southern California. Her two sons follow her steps of hard work while one finishes nursing school and the nine year old converting his passion for sports with basketball and street hockey. Lisa's personal passions include hiking, teaching, writing and painting. Lisa is a thought leader who inspires others to take action based on her authenticity. In the face of adversity, having grown up very poor only to strive for the American dream and ultimately build a successful business empire, only to walk away from it after the recession - to then rebuild a purposeful new life is a story that compels people to be drawn to her messages about change and adaptation. Color Your Message hit the #1 Best Sellers List on Amazon February 11, 2015 under "Content Management." Today Lisa trains and speaks about innovation, change and how to grow your business quickly and effectively. #ColorYourMessage

"About the title" may belong to another edition of this title.

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

Shipping rates from United Kingdom to U.S.A.

Item	9 to 14 business days	9 to 14 business days
First item	£ 0.00	£ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

Seller's business information

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, United Kingdom W1W 8BE

Contact sellerView this seller's itemsView seller's storefront

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Rarewaves.com USA, Unit 144 The Lightbox, 111 Power Road, W4 5PY, London, London, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping terms

Please note that we do not offer Priority shipping to any country.

We currently do not ship to the below countries:

Russia
Belarus
Ukraine

Please do not attempt to place orders with any of these countries as a ship to address - they will be cancelled.

Color Your Message

Bibliographic details

Synopsis

About the title