Cluster Analysis for Applications
Language: English
Published by Academic Pr, 1973
- First Edition
- Hardcover
- Used
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- Title
- Cluster Analysis for Applications
- Author
- Anderberg, Michael R.
- Publisher
- Academic Pr
- Publication year
- 1973
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0120958112
- ISBN 13
- 9780120958115
- Edition
- 1st Edition.
- Item weight
- 3 ounces
- Dimensions
- 7x1x9
You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time―guarantee a robust ROI!―ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?
In this completely revised and new edition of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years’ experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products―offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.
- Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others
- Includes actionable ideas for every phase of the software development process
- Includes case studies from inside a variety of companies
- Includes ideas from "the other side of the table," software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Deborah J. Mayhew is owner and principal of Deborah J. Mayhew & Associates, a consulting firm based in Massachusetts, offering courses and consulting on all aspects of Usability Engineering and user interface design. Clients include American Airlines, AT&T, Ford,Harvard Univeristy, and NASA. Dr. Mayhew received her Ph.D. in Experimental Cognitive Psychology from Tufts University. She is the author of Principles and Guidelines in Software User Interface Design (Prentice Hall), a coeditor of Cost-Justifying Usability (Academic Press), and a contributor to Human Factors and Web Development.
"About the title" may belong to another edition of this title.
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