Getting Clients, Keeping Clients : The Essential Guide for Tomorrow's Financial Adviser
Richards, Dan, Marketplace Books Staff
Language: English
Published by Wiley & Sons, Incorporated, John, 2000
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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- Title
- Getting Clients, Keeping Clients : The Essential Guide for Tomorrow's Financial Adviser
- Author
- Richards, Dan, Marketplace Books Staff
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2000
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471363294
- ISBN 13
- 9780471363293
- Edition
- 1st Edition.
- Item weight
- 1.665 pounds
- Dimensions
- N/A
Achieving success as a financial adviser is no longer just a matter of aggressive salesmanship backed, hopefully, by a good track record. Today′s clients are highly knowledgeable about their investment options, and they aren′t shy about letting you know it. They expect you to be extremely attentive to their unique financial concerns, and they are much more likely to switch advisers if they sense they are not getting the sincere commitment they feel they deserve. That′s why, in today′s competitive marketplace, building a successful financial services practice is all about forging long–term relationships with clients built on attentiveness, empathy, and trust. And, as expert Dan Richards explains in this groundbreaking guide to finding and keeping clients, the key to cultivating such relationships is marketing–the art and science of defining what clients really need, and then letting them know that you can satisfy those needs, now and in the future.
Drawing on his extensive experience as a consultant to many of North America′s most successful financial service providers, Richards arms you with proven tools and techniques for building a steady and devoted client base.
From using print, broadcast, and other media to market your services, to making the initial contact, from automating the prospecting process, to performing target marketing, he outlines an array of surefire client–getting techniques.
With the help of scenarios and sample dialogues, he helps you to develop and sharpen the skills needed to build lasting relationships with clients once you′ve gotten them. For instance, you′ll learn how to become a better listener and interpreter of client concerns, as well as simple methods for systematically gathering and effectively responding to client feedback.
Dan Richards also provides a complete program for seamlessly integrating the tools and techniques described into a successful client–centered practice tailored to your unique style and professional goals.
Getting Clients, Keeping Clients is a complete guide to surviving and thriving in today′s increasingly competitive financial services market.
A complete program for building a steady and devoted client base
Getting Clients, Keeping Clients
In this groundbreaking guide, expert Dan Richards explains why marketing is the key to thriving in today′s more competitive financial markets. He provides you with the powerful client–centered marketing know–how, tools, and techniques to connect with today′s more savvy, demanding, and value–conscious clients.
Praise for Getting Clients, Keeping Clients
". . . teaches advisers how to be profitable and ethical at the same time."–Investment Executive
". . . a book most independent financial advisers will want to read."–The Financial Post
". . . many ideas in the book that will help keep existing clients while generating new business."–Research
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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