Chasing Cool: Standing Out in Today's Cluttered Marketplace

Noah Kerner; Gene Pressman

ISBN 10: 0743497090 / ISBN 13: 9780743497091

Published by Atria Books (edition First Edition), 2007

With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0743497090-11-6-29

Synopsis:

Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cooldigs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Coolexpands the playing field including interviews with business icons, in depth research, and personal anecdotes.

Timely and timeless, Kerner and Pressman's partnership has fostered a book with boundless appeal. This stunning reference includes interviews with more than seventy of today's most respected luminaries from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by the West's shortsighted search for the ever-popular concept of cool.

About the Authors: Noah Kerner began his music career as a DJ at the age of four-teen spinning in nightclubs across the country, performing as stage DJ for artists like Jennifer Lopez, and appearing on shows such as Today and The Tonight Show with Jay Leno. He is now cofounder and CEO of the marketing agency Noise (noisemarketing.com), which has been featured on 60 Minutes as the company "to go to if you want to influence the choices of that fickle, unpredictable 20-something demographic." Kerner was recently highlighted in Billboard magazine's "Top 30 Under 30" most influential business executives. He is a graduate of Cornell University.

Gene Pressman was co-CEO, creative director, and head of merchandising and marketing for Barneys New York for more than twenty-seven years, where he brought high-end brands like Armani, Versace, Prada, and Manolo Blahnik to the United States. Under Pressman's leadership, Barneys New York emerged as the defining force in retailing for upscale men's and women's ready-to-wear, accessories, and home furnishings. Pressman has been featured in such publications as The New York Times and Vogue and has appeared on the cover of New York magazine. He is a graduate of the Newhouse School at Syracuse University.

Bibliographic Details

Title: Chasing Cool: Standing Out in Today's ...
Publisher: Atria Books (edition First Edition)
Publication Date: 2007
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included
Edition: First Edition.