Business Research Methods and Statistics Using SPSS
Robert P. Burns, Richard Burns
Language: English
Published by SAGE Publications Inc, US, 2008
- First Edition
- Hardcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 258.42
Quantity: 1 available
Add to basketItem description from seller
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently.…
Seller Inventory # LU-9781412945295
- Title
- Business Research Methods and Statistics Using SPSS
- Author
- Robert P. Burns, Richard Burns
- Publisher
- SAGE Publications Inc, US
- Publication year
- 2008
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1412945291
- ISBN 13
- 9781412945295
- Edition
- 1st.
- Item weight
- 1,230 grams
- Dimensions
- 19.05 x 3.02 x 23.5 cm
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
"Synopsis" may belong to another edition of this title.
About the Author
Richard A. Burns has several years experience teaching psychology, including Research Methods courses, at university and college levels in Australia, Norway and the UK. Currently he works within the Ageing Research Unit, at the Australian National University′s Centre for Mental Health Research in Canberra, Australia.
"About the title" may belong to another edition of this title.
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