Business Market Management : Understanding, Creating and Delivering Value. This item is unavailable.
Anderson, James C., Narus, James A.
Language: English
Published by Pearson Education, Limited, 1998
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 7.38
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP14733376
- Title
- Business Market Management : Understanding, Creating and Delivering Value
- Author
- Anderson, James C., Narus, James A.
- Publisher
- Pearson Education, Limited
- Publication year
- 1998
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0135226570
- ISBN 13
- 9780135226575
- Edition
- 1st.
- Item weight
- 1.713 pounds
- Dimensions
- N/A
A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written by well known authors.
"Synopsis" may belong to another edition of this title.
Review
"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." ― Philip Kotler
"The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." ― Professor Mary F. Hazeldine, Georgia Southern University
"About the title" may belong to another edition of this title.