Business Market Management : Understanding, Creating and Delivering Value
Anderson, James C., Narus, James A.
ISBN 10: 0135226570 ISBN 13: 9780135226575
Published by Pearson Education, Limited, 1998
Used
Hardcover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 13 October 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP14733376
Synopsis:
A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written by well known authors.
Review:
"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." ― Philip Kotler
"The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." ― Professor Mary F. Hazeldine, Georgia Southern University
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Business Market Management : Understanding, ...
Publisher: Pearson Education, Limited
Publication Date: 1998
Binding: Hardcover
Condition: Good
Edition: 1st.