Business Market Management : Understanding, Creating and Delivering Value

Anderson, James C., Narus, James A.

ISBN 10: 0135226570 / ISBN 13: 9780135226575

Published by Pearson Education, Limited, 1998

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3119671-6

Synopsis:

A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written by well known authors.

Review:

"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." ― Philip Kotler

"The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." ― Professor Mary F. Hazeldine, Georgia Southern University

Bibliographic Details

Title: Business Market Management : Understanding, ...
Publisher: Pearson Education, Limited
Publication Date: 1998
Binding: Hardcover
Condition: Good
Edition: 1st.