Business Economics and Managerial Decision Making (Paperback)
Language: English
Published by John Wiley & Sons Inc, New York, 2004
- First Edition
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 68.49
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Seller Inventory # 9780471486749
- Title
- Business Economics and Managerial Decision Making (Paperback)
- Author
- Trefor Jones
- Publisher
- John Wiley & Sons Inc, New York
- Publication year
- 2004
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471486744
- ISBN 13
- 9780471486749
- Edition
- 1st Edition
Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.
Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.
Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.
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CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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