Bringing Technology to Market: Trends, Cases, Solutions Trends, Cases, Solutions
Language: English
Published by Wiley-VCH, 2007
- First Edition
- Hardcover
- Used
Seller: Berliner Büchertisch eG, Berlin, GermanyBerliner Büchertisch eG
AbeBooks seller since April 14, 2015
Condition: Used - Very good
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Add to basketItem description from seller
235 S. !! Ehemaliges Bibliotheksexemplar, mit Aufkleber auf dem Buchrücken!! Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/bestoßen, innen alles in Ordnung; Good copy, light signs of previous use, cover/dust jacket shows some rubbing/wear, interior in good condition. B240923ah171 ISBN: 9783527502707 Sprache: Englisch Gewicht in Gramm: 508.
Seller Inventory # 706401
- Title
- Bringing Technology to Market: Trends, Cases, Solutions Trends, Cases, Solutions
- Author
- Plötner, Olaf und Robert E. Spekman:
- Publisher
- Wiley-VCH
- Publication year
- 2007
- Condition
- Gut
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 352750270X
- ISBN 13
- 9783527502707
- Edition
- 1., Auflage.
- Item weight
- 508 grams
- Seller catalogs
- Management
This is particularly the case when it comes to technology–based companies where a single sales pitch may easily exceed revenues of EUR 100 to 200 million. With generally only a very few, but constantly powerful and aggressive competitors, it is crucial for their executives to understand the current dynamics of the markets, the changing value chains, the necessity of new forms of business partnerships, ways and means to turn services into profitable business, adjusting sales strategy to business strategy, and measuring sales and business performance.
"Bringing Technology to Market" gathers those current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US.
"Bringing Technology to Market" will offer basic know how, best practice examples, and new insight and ideas for marketing and sales executives. These are managers, who so far have made their decisions mostly from the gut, frequently relying on stable environments and lasting connections to traditional business partners. Now they are required to understand and work on the developments and changes influencing their present and future markets, be they local, national and/or global.
"Synopsis" may belong to another edition of this title.
About the Author
Robert Spekman is Tayloe Murphy Professor of Business Administration at the Darden School of Business, University of Virginia. He is an internationally recognized authority on B2B–marketing, supply chain / channels management, and strategic alliances.
"About the title" may belong to another edition of this title.
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