Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Language: English

Published by Jossey-Bass/A Wiley Imprint, San Francisco, CA, 2006

0787981893 / 9780787981891

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  • Hardcover
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Seller: gearbooks, The Bronx, NY, U.S.A.gearbooks

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262 + x pp. An excellent, spotlessly clean copy and dust jacket! Clean, fresh, sharp, tight, essentially and virtually flawless copy and dust jacket with crisp pages, clean text, and very light shelf wear. Minimal, light, slight or very mild browning, tanning, foxing or discoloration on page edges, not affecting text. Synopsis: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people (From: Amazon.

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Title
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
Author
Libby Sartain & Mark Schumann
Publisher
Jossey-Bass/A Wiley Imprint, San Francisco, CA
Publication year
2006
Condition
Like New
Dust jacket
Like New
Binding
Hardcover
Language
English
ISBN 10
0787981893
ISBN 13
9780787981891
Illustrator
Gittings (Author Photo)
Edition
1st Edition
Printing
1st Printing
Dimensions
8vo or 8° (Medium Octavo): 7¾" x 9¾" tall

gearbooks

The Bronx, NY, U.S.A.

5-star seller

AbeBooks seller since September 27, 2007

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