18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building (Response Books)
Language: English
Published by SAGE Publications Pvt. Ltd, 2003
- First Edition
- Softcover
- Used
Seller: D2D Books, Berkshire, United KingdomD2D Books
AbeBooks seller since September 14, 2004
Condition: Used - Fine
£ 14.90
Quantity: 1 available
Add to basketItem description from seller
SAGE Publications 2003 paperback, With covers and inside in VERY GOOD clean tight order AS NEW. 24 hour despatch. Full refund if not satisfied. A scan of the book can be sent on request.
Seller Inventory # mac31
- Title
- 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building (Response Books)
- Author
- Jagdeep Kapoor (Editor)
- Publisher
- SAGE Publications Pvt. Ltd
- Publication year
- 2003
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761996567
- ISBN 13
- 9780761996569
- Edition
- 1st Edition
- Seller catalogs
- business economics finance
Adopting a simple and jargon-free style, the book explains:
- What constitutes each brand ability?
- The connection between these abilities
- How these abilities must be used in conjunction for maximum results
-How these abilities are integrated to form the CRISP Branding model.
Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.
"Synopsis" may belong to another edition of this title.
About the Author
Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy, celebrating its 13th anniversary year, with an impressive list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including Carrier, OTIS, Navneet, Halls, Mother Dairy, Seven Seas Seacod, Monginis, Frooti, Cinthol, Nirma, M-Seal, Fevicryl, Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotec, Safal, Listerine, D’damas, Nakshatra, Asmi, Sangini, Hiranandani, Motilal Oswal, Wizcraft, Balrampur Chini, Garware, Tetra Pak, FedEx, Blue Dart, Himalayan Natural Mineral Water, Eraser, Kisna, Agni, Cinemax, Nirmal Lifestyles and Oberoi Constructions. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several best-sellers including 18 Brand Astras and 9 Brand Shaastras. He is credited with the publication of over 1,602 articles in newspapers and magazines such as the Economic Times, The Afternoon, Business Today, Business Line (from The Hindu), Business Standard and Deccan Herald. He has regularly conducted programmes on television and has anchored the popular marketing show ‘Dream Merchants’. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus.
"About the title" may belong to another edition of this title.
D2D Books
Berkshire, United Kingdom
AbeBooks seller since September 14, 2004
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