Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0)
Language: English
Published by 9 INCH Marketing (edition First Edition), 2016
- First Edition
- Softcover
- Used
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- Title
- Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0)
- Author
- Phelps, Stan; Carroll, Evan
- Publisher
- 9 INCH Marketing (edition First Edition)
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 098498383X
- ISBN 13
- 9780984983834
- Edition
- First Edition.
- Series
- Book 2 of 2: Blue Goldfish 1.0 and 2.0
Eight ways to leverage technology, data, and analytics to drive both profits and prophets
A Blue Goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book is based on a collection of over 300 case studies.
The New Battleground
Customer experience as the new battleground for competitive advantage, but with every wise company focusing on customer experience, how do you stand out? Former GE CEO Jack Welch perhaps said it best, “There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Competitive advantage then must come from either knowledge or agility. That is, what you know about your customers or how quickly you can put that into action. Imagine what would happen if your competitive advantage could come from both knowledge and agility. This is where technology, data, and analytics come into play. Blue Goldfish examines the three R's: Relationship, Responsiveness, and Readiness. It also uncovers eight different ways to turn insights into action. Are you ready to use info-sense to win profits and prophets? What's your Blue Goldfish?
Praise for Blue Goldfish:
“Did you know that even Harley Davidson is using tracking technologies, including face detection, in its stores? If Harley Davidson is doing it you probably will be too and this book tears into 300 case studies of how other companies are using technology to build better experiences for their customers. Highly recommended.” - Robert Scoble, Futurist at Rackspace and author of Age of Context.
"Experience is the new brand. What people experience required design. And meaningful design takes data, insight and empathy. Blue Goldfish is your template to achieve a significant competitive advantage." - Brian Solis, digital analyst, anthropologist, author of X: The Experience When Business Meets Design
“This book is an open challenge to your company or organization. By the end of this book, you’ll face a choice. Continue focusing on big data trends or choose to be better and focus on little data insights. You’ll soon realize that bigger isn’t better—better is better. And once you do, you’ll ask yourself, what’s our Blue Goldfish?” - Shep Hyken, CSP, CPAE is a customer service expert, professional speaker and New York Times bestselling business author of The Amazement Revolution.
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