They Blinked - A Special Editorial Cartoon Issue of The Cola Wars between Pepsi & Coke / Coca-Cola - PepsiCo

PepsiCo PepsiWorld (editor)

Published by Pepsi, Purchase, New York, 1985

Condition: Used - Very good Soft cover

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Sold by Medium Rare Books, Mountainside, NJ, U.S.A.

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Used - Soft cover

Condition: Used - Very good

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About this Item

PepsiCo Inc. Purchase, New York. 1985. Wraps. un-paginated (32pp.) In 1985 Coca-Cola surprised the world by announcing their 99 year old secret formula for their flagship soda Coke would be reformulated. Coke rival PepsiCo viewed the announcement as Coke throwing in the towel on their bitter 87 year long Cola war; and PepsiCo proudly assumed victory. To celebrate; PepsiCo released a limited quantity publication for key employees that collected 32 pages worth of what they deemed the best editorial cartoons from around the nation's newspapers that best illustrated this surprising move. Book is bright and clean; hinges are sound. Light soiling to rear. A great collection of editorial cartoons from 1985; as selected by PepsiCo.

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Bibliographic Details

Title

They Blinked - A Special Editorial Cartoon Issue of The Cola Wars between Pepsi & Coke / Coca-Cola - PepsiCo

Publisher

Pepsi, Purchase, New York

Publication Date

1985

Binding

Soft cover

Edition

1st Edition

Condition

Very Good

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Medium Rare Books LLC
117 San Fernando Drive, Lavallette, NJ, 08735, U.S.A.

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