Beyond the Shingle: A Resource for Public Relations and Working with the Media

Diane Alverio; Lewis K. Parker; Alysha M. Adamo

ISBN 10: 0984583416 / ISBN 13: 9780984583416

Published by LawFirst Publishing/Connecticut Bar Association (edition First Edition), 2010

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 0984583416-11-1

Bibliographic Details

• Title: Beyond the Shingle: A Resource for Public Relations and Working with the Media
• Publisher: LawFirst Publishing/Connecticut Bar Association (edition First Edition)
• Publication Date: 2010
• Language: English
• ISBN 10: 0984583416
• ISBN 13: 9780984583416
• Binding: Perfect Paperback
• Illustrator: Paul Melluzzo
• Edition: First Edition.
• Condition: Good

About this title

Synopsis

Now that you've earned a law degree and hung out your shingle, how do you attract and keep clients? Beyond the Shingle: A Resource for Public Relations and Working with the Media; is your concise and practical guide to growing your law firm. Whether your practice is solor or you are part of a small or large firm team, you can benefit from this resource. Diane Alverio, the author, brings together her more than 20 years' experience as a journalist, public relations pro, and communications consultant to provide an insider's understanding of the media. In Beyond the Shingle;, you will discover the same targeted and informative media training that Diane Alverio has given her clients, such as the Yale School of Public Health, the Connecticut Association of Schools, and the Connecticut Bar Association. <BR>In this competitive arena, successful lawyering is about marketing. Beyond the Shingle gives you in-depth and cost-effective advice on framing your message and that of your clients, utilizing public relations tactics, practicing interview techniques, writing effective news releases, developing a Web site as a fantastic first impression, realizing the importance of branding, networking with online social media contacts, creating an impact for you and your firm, and satisfying and keeping clients. <BR>Beyond the Shingle is an insightful overview of public relations and marketing approaches that you can use as effective tools and strategies. Beyond the Shingle is a field guide to proactively building the business that is your law firm. Think of Beyond the Shingle as a toolkit for success.