Beyond Redemption: The First Ever History of Sales Promotion [Dec.
Language: English
Published by Sales Promotion Publishing
- First Edition
- Hardcover
- Used
Seller: Westland Books, Wymondham, United KingdomWestland Books
AbeBooks seller since February 28, 2014
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- Title
- Beyond Redemption: The First Ever History of Sales Promotion [Dec.
- Author
- Colin Lloyd; Ken Spedding
- Publisher
- Sales Promotion Publishing
- Dust jacket
- Dust Jacket Included
- Binding
- Very Good
- Language
- English
- ISBN 10
- 0956438105
- ISBN 13
- 9780956438102
- Edition
- 1st Edition
the lid on the advertising industry. Over 50 years later
Beyond Redemption does the same for Sales
Promotion, another hidden persuader, that effects
just about everyone in the developed world.
For decades advertising has enjoyed a high profile but
in 2009 that side of the marketing industry spent just
£18.6 billion, compared to UK Sales Promotion activity,
which spent £26.5billion.
This book, the first every written on its history, traces
the rise and rise of Sales Promotion from the Bible to
the present day. Since the Sixties the two authors
have had insider's views of how a powerful but
uncoordinated marketing tool coalesced into a very
big professional business.
Beyond Redemption educates, amuses and informs,
covering promotions in the past, present with a look
into the future. It's about the people who built the
business, the way in which promotions work and
highlights the best and sometimes worst over
the years.
"Synopsis" may belong to another edition of this title.
About the Author
expanding rapidly operating across the globe. KLP was acquired in 1990 by RSCG.
In 1993 he became CEO of the Direct Marketing Association and latterly its first President as well as the first President of the 42 country IFDMA.
In 2000 he left the DMA to take up non-executive roles including Chairman of Motivcom PLC, President of the ISP and Chairman of the Fundraising Standards Board. He is a Fellow of the ISP and CAM and in the Roll of Honour of the DMA and Marketing Agencies Association Worldwide.
Ken Spedding - Trained as an architect and a RAF navigator he did not qualify as either. He sold drugs for Allen & Hanbury, which got him into advertising, then journalism, PR, and publishing. In 1970 joined the US owned SP agency Marden Kane UK.
In 1977 he was part of the breakaway that set up Masterguide. With partner Graham Morse, he launched the 10 million-circulation magazine The Coupon Book, Britain's first freestanding insert. Following this he was CEO of travel incentive company Flexibreaks that merged with the sales promotion division of publicly quoted company Watermark plc.
He has written numerous trade press features, spoken at many
conferences and is an ISP Fellow and former ISP director.
"About the title" may belong to another edition of this title.
Westland Books
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