Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Language: English

Published by Kogan Page Ltd., 2003

0749441151 / 9780749441159

  • First Edition
  • Hardcover
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Seller: Gene Sperry Books, Quincy, MA, U.S.A.Gene Sperry Books

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Ind, Nicholas (Editor)., Kogan Page Ltd., 2003, c2003, 1st Edition, black cloth (hard cover), fine with fine dj, 236 pp with index, B&W diagram illus., tall 8vo, ISBN: 0749441151, 'Based on the latest research and using international case studies, the contributors cover: the importance of human focus, brand authenticity, the role of leaders in defining and delivering the brand, the meaning of brand sustainability'.

Seller Inventory # 78859

Title
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Author
Ind, Nicholas (Editor)
Publisher
Kogan Page Ltd.
Publication year
2003
Condition
Fine
Dust jacket
Fine
Binding
Hardcover
Language
English
ISBN 10
0749441151
ISBN 13
9780749441159
Edition
1st Edition
Seller catalogs
Business, Economics

Gene Sperry Books

Quincy, MA, U.S.A.

3-star seller

AbeBooks seller since May 7, 2001

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Gene Sperry Books

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