An elegant first edition/first printing in Near Fine condition in alike dust jacket with light edgewear; MunchingBeer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money by Philip Van Munching Munching is a comprehensive and entertaining account of the brewing industry's attempts to dupe drinkers into spending more money on their products. From the sneaky tactics used to promote overpriced products to the deceptive marketing schemes employed to get people to drink more beer, Beer Blast is a must-read for anyone interested in the brewing industry or the history of beer.; 8vo; 309 pages.

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Bibliographic Details

Title

Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money - 1st Edition/1st Printing

Publisher

Random House, New York

Publication Date

1997

Language

English

ISBN 10

0812963911

ISBN 13

9780812963915

Binding

Hardcover

Edition

First Edition; First Printing.

Condition

Near Fine

Dust Jacket Condition

Near Fine

Seller catalogs

Collection Starter::Hundred Dollars or Less

About this title

Synopsis

A member of the Van Munching brewing dynasty offers a wealth of colorful, remarkable stories about the personalities, feuds, fads, and follies of the beer business, including the cautionary tale behind the microbrewery revolution. 25,000 first printing.

From the Inside Flap

enerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.

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