Beans: Four Principles for Running a Business in Good Times or Bad

Language: English

Published by Jossey-Bass, 2003

0787967645 / 9780787967642

  • First Edition
  • Hardcover
  • New
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Seller: Mad Hatter, West Kelowna, BC, CanadaMad Hatter

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Jossey-Bass, 2003. 1st Edition 2nd Printing. New/New. 8vo - over 7¾ - 9¾" tall. Unread copy- Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself. Though fictionalized, this is a true story in the best sense of the word. It arrives at a time when people are yearning to return to honest ways of doing business--before corporate dominance, inflated executive salaries, accounting trickery, and outright greed became so much a part of our everyday business headlines. It is the story of how a pushcart David up against the corporate Goliaths succeeded by focusing on what is core to good business and a good life: honoring customers, trusting employees, building passion around a product, and turning an honest profit. 154 pp.

Seller Inventory # 009843

Title
Beans: Four Principles for Running a Business in Good Times or Bad
Author
Leslie Yerkes; Charles Decker; Bob Nelson
Publisher
Jossey-Bass
Publication year
2003
Condition
New
Dust jacket
Dust Jacket Included
Binding
Hardcover
Language
English
ISBN 10
0787967645
ISBN 13
9780787967642
Edition
1st Edition

Mad Hatter

West Kelowna, BC, Canada

4-star seller

AbeBooks seller since May 4, 2026

Shipping rates from Canada to U.S.A.

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Mad Hatter

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