From the sexcapades of Bill Clinton to the unbelievable story of Hugh Grant and the prostitute; from the 15-year-old who weighs only 82 pounds but believes she's obese, to the professor who screams profanities at other drivers in snarled traffic--we wonder out loud, "What are they thinking?!" What drives so many apparently normal, intelligent people to act irrationally, harming themselves and others? According to Sigmund Freud, such behavior may be caused by the "id," our built-in mental invitation to everything from dangerous fun to horrendous acts of irrationality. For popular psychology writer David Weiner, "id" stands for "Inner Dummy," the part of the brain that we must come to understand if we are ever to know why we do foolish, irrational, and compulsive things. Drawing on the groundbreaking theories of evolutionary psychology, Battling the Inner Dummy localizes the source of our irrationality in the limbic id-the most primitive part of our brain that endlessly thirsts for status, sex, territory, nurturance, and survival. "We become captured by these drives," Weiner says. "By understanding our Inner Dummy, we can avoid disasters in our own lives." Along with sound advice from clinical psychiatrist Dr. Gilbert Hefter on how to handle our own Inner Dummies with built-in rewards and punishments, Weiner brilliantly interweaves delightful, imagined conversations with Freud and staffers at a mythical advertising agency, who have been given the assignment of communicating the nature of the id's irrationalities to the general public (e.g., t-shirts that say, "Would someone please fix my Inner Dummy before I fall in love with another idiot?" and a bathroom scale that allows you to weigh eight pounds less each time you use it). This inviting, humorous romp with Inner Dummies who have made the news illustrates how we can apply "ID prevention" in our daily lives and includes all the major strategies science and medicine have developed over the years to counter Inner Dummies that threaten our well-being. See how well you're handling your own inner dummy by taking the quizzes at www.innerdummy.com.

About the Author

As a top business consultant for four decades, David L. Weiner (Chicago, IL) has dealt with many CEOs who have wrestled with the Inner Dummy. He is also the author of Brain Tricks: Coping with Your Defective Brain, Power Freaks, and Reality Check: What Your Mind Knows, but Isn't Telling You

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Store Description

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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Terms of Sale

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

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Right of cancellation

If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

INFORMATION REGARDING THE RIGHT OF CANCELLATION

Statutory Right to cancel

You have the right to cancel this contract within 14 days for any reason.

The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.

To exercise the right to cancel, you must inform us, Better World Books, 55740 Currant Road, 46545, Mishawaka, Indiana, U.S.A., of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

Effects of cancellation

If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to us or Better World Books, 55740 Currant Road, 46545, Mishawaka, Indiana, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of cancellation

The right of cancellation does not apply to:

the delivery of newspapers, journals or magazines with the exception of subscription contracts; and
the supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not cancel it once delivery had started.

Model withdrawal form

(complete and return this form only if you wish to withdraw from the contract)

To: (Better World Books, 55740 Currant Road, 46545, Mishawaka, Indiana, U.S.A.)

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),

Ordered on (*)/received on (*)

Name of consumer(s)

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Date

* Delete as appropriate.

Shipping Terms

Please allow 1-2 business days for order fulfillment.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	3 to 5 business days
First item	� 0.00	� 7.49

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.