Paperback. Minor wear on cover. Lower front edge bumped and rubbed. Lower front leading corner slightly creased and bent. Remaining edges and corners slightly rubbed and bumped. Page block is grubby. Publishers stamp on FEP. There are small, isolated pen marks in the marginalia on pages 2, 11, 12, 15, 16, not affecting text. Pages are bright, text is sharp, in good condition. BW.

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Bibliographic Details

Title

Basic Marketing: Principles and Practice

Publisher

Cassell, London

Publication Date

1996

Language

English

ISBN 10

0304332216

ISBN 13

9780304332212

Binding

paperback

Edition

Fourth Edition.

Condition

Good

Book Type

Used

Seller catalogs

Business/Management

About this title

Synopsis

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.

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Store Description

To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube)are run and owned by Chris Edwards operating as a sole trader. We have bought all our books and take great care with the storage and listing of each one. As well as over 107,000 listings we have nearly 100,000 in our London shop and probably five times as many awaiting attention in the warehouse. We have been selling with a five-star rating continuously sine 2003 on AbeBooks. PsychoBabel and Skoob buy from private individuals and prestigious libraries. We are NOT 'barcoders' but dedicated book lovers, offering an excellent service. We enjoy receiving phone calls and we handle each order individually. We dispatch our orders daily and accommodate customers all over the world. Our wonderful packaging is not charged for. Please email or call with any queries or requests for photos.

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PsychoBabel & Skoob Books
United Kingdom

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To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob

PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Regi...

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