Asking Questions : A Practical Guide to Questionnaire Design

Sudman, Seymour, Bradburn, Norman M.

ISBN 10: 0875895468 / ISBN 13: 9780875895468

Published by Wiley & Sons, Incorporated, John, 1982

Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP83170899

Synopsis:

The authors advance the state–of–the–art in questionnaire design?combining time–proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

About the Author: SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana–Champaign. He is the author, coauthor, or editor of seventeen books.

Bibliographic Details

Title: Asking Questions : A Practical Guide to ...
Publisher: Wiley & Sons, Incorporated, John
Publication Date: 1982
Binding: Hardcover
Condition: Good
Edition: 1st ed.