Architecting Experience: A Marketing Science And Digital Analytics Handbook

Language: English

Published by World Scientific Publishing Co Pte Ltd, SG, 2016

981472565X / 9789814725651

Series: Book 1 of 3 - Advances and Opportunities with Big Data and Analytics

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  • Softcover
  • New
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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.…

Seller Inventory # LU-9789814725651

Title
Architecting Experience: A Marketing Science And Digital Analytics Handbook
Author
Scot R Wheeler
Publisher
World Scientific Publishing Co Pte Ltd, SG
Publication year
2016
Condition
New
Binding
Paperback
Language
English
ISBN 10
981472565X
ISBN 13
9789814725651
Edition
1st.
Dimensions
15.24 x 1.63 x 22.86 cm
Series
Book 1 of 3: Advances and Opportunities with Big Data and Analytics

Rarewaves.com UK

London, United Kingdom

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