Condition Notes: A little rubbing to the edges of the dust wrapper which is very lightly pulled at the head of the upper panel. Text complete, clean and tight.; First edition (first printing). Hardback. Dust wrapper over black boards with silver titles to the spine; Measures 9�" x 6�" (0.8 kg); pp 223; Index; || The book is on the shelf, ready to be appropriately packed, and posted from the pastoral paradise of Peasedown St. John, Bath, by a real bookseller in a real book shop - with my personal guarantee and beady eye on the Consumer Contracts Regulations. REMEMBER! Buying my copy means the book shop Jack Russells get their supper! My Book #177996 ||.

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Bibliographic Details

Title

Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Publisher

London: John Murray

Publication Date

2012

ISBN 10

1848547218

ISBN 13

9781848547216

Binding

Hardback in Dust Wrapper.

Edition

1st Edition

Condition

Very Good

Dust Jacket Condition

Very Good

Seller catalogs

Business & Finance

About this title

Synopsis

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

About the Author

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for TheStreet.com and the San Jose Mercury News.

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Store Description

BookLovers of Bath is based in the rural idyll of Peasedown St. John in Somerset (God's Own Country) in the south west of England and actually very nearly in Bath. After 20 years of being ?internet only? I have now opened a shop, Fact or Fable, in the premises of our now-closed Post Office. With over 10,000 books in my, recently shrunken, storage unit and another 5,000 or so in the shop I run an old-fashioned book business with every book listed, graded, picked, packed and posted by my own fair hand? abetted by my Jack Russells who are really, not, helpful.

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