Apple: The First 50 Years Plus ~ Vintage "Think different." Baseball Hat

Pogue, David

ISBN 10: 1982134593 ISBN 13: 9781982134594

Published by Simon & Schuster, 2026

Language: English

Condition: New Hardcover

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About this Item

Hardcover black boards with silver titling on the spine. Includes Map, color and b/w photographs, Sources, Notes and Index, 595 pages. Note: Includes vintage Apple Computer "Think different." Baseball Hat. Black unstructured, one size fits all with snap brass buckle clousure. Pre-owned in Excellent condition.

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Bibliographic Details

Title: Apple: The First 50 Years ***Plus ~ Vintage "Think different." Baseball Hat***
Publisher: Simon & Schuster
Publication Date: 2026
Language: English
ISBN 10: 1982134593
ISBN 13: 9781982134594
Binding: Hardcover
Edition: 1st Edition
Printing: 1st Printing
Condition: New
Dust Jacket Condition: New

About this title

Synopsis

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products--Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch--that married advanced technology with beauty, simplicity, and fine design.

Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.

About the Author

David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.

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