The Advertising Budget : Advertiser's Guide to Budget Determination
Language: English
Published by NTC Publishing Limited Institute of Practitioners in Advertising, Great Britain, 1989
- First Edition
- Hardcover
- Used
Seller: The London Bookworm, East Sussex, United KingdomThe London Bookworm
AbeBooks seller since April 5, 2000
Condition: Used - Very good
£ 21.60
Quantity: 1 available
Add to basketItem description from seller
Hardback. Mark to edge. Advertising Budget : Advertiser's Guide to Budget Determination. How much should be spent to get advertising to the people it is aimed at? The author brings to bear on this crucial question his thirty years' advertising experiences, from both sides of the Atlantic, and an analytical mind widely respected by the industry. The answer, he shows, should be determined by a process, not by any magic formula or ancient rule of thumb. This practical working guide examines the whole of the budget setting process, from understanding the brand's budget to evaluating, after the advertising campaign, what has been achieved. Action points at the end of each chapter summarise the work to be done. Examples and case histories provide illuminating and practical information on real life solutions. For advertisers, whose money is at risk, and for those in advertising agencies who participate in the budgeting process, this book will help to reduce uncertainty and provide guide towards a disciplined procedure for determining the advertising budget. For marketing and brand managers, directors, other senior executives and financial personnel; for advertising agency account handlers, planners and others, it is an essential contribution to the planning of more effective advertising. 276 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).…
Seller Inventory # 085352
Bibliographic details
- Title
- The Advertising Budget : Advertiser's Guide to Budget Determination
- Author
- Simon Broadbent, ; Insitute Of Practitioners In Advertising Staff
- Publisher
- NTC Publishing Limited Institute of Practitioners in Advertising, Great Britain
- Publication year
- 1989
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1870562356
- ISBN 13
- 9781870562355
- Edition
- First Edition
- Dimensions
- 8vo - over 7¾" - 9¾" tall
- Seller catalogs
- Academic Education Learning Business
The London Bookworm
East Sussex, United Kingdom
AbeBooks seller since April 5, 2000
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 45 business days | 5 to 10 business days |
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