The Adoption of Interactive Service Technologies, Empirical Evidence from the Retail Industry

Language: English

Published by Verlag Dr. Kovac, Hamburg, 2016

3830092644 / 9783830092643

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Seller: Verlag Dr. Kovac GmbH, Hamburg, GermanyVerlag Dr. Kovac GmbH

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- in englischer Sprache - MERKUR - Schriften zum Innovativen Marketing-Management, Band 100 174 pages. Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the research stream on technology adoption by extending present models and providing the groundwork for a unified and highly actionable model of service technology resistance.

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Title
The Adoption of Interactive Service Technologies, Empirical Evidence from the Retail Industry
Author
Philipp Spreer
Publisher
Verlag Dr. Kovac, Hamburg
Publication year
2016
Condition
neu
Binding
Softcover
Language
English
ISBN 10
3830092644
ISBN 13
9783830092643
Edition
1. Auflage.

Verlag Dr. Kovac GmbH

Hamburg, Germany

5-star seller

AbeBooks seller since January 24, 2011

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Der Wissenschaftsverlag Dr. Kovač wurde 1982 gegründet und ist ein Fachverlag für wissenschaftliche Literatur. Seit mehr als 40 Jahren verlegen Wissenschaftler/innen aus unterschiedlichsten Fachbereichen bei uns. Das Gros der mehr als 12.400 Forscher/innen, die wir verlegen, stammt von Universitäten im deutschsprachigen Raum.

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