Absolut Book: The Absolut Vodka Advertising Story (First edition)
Language: English
Published by Journey Editions, 1996
- First Edition
- Softcover
- Used
Seller: Libros Angulo, Madrid, M, SpainLibros Angulo
AbeBooks seller since June 9, 2020
Condition: Used - Good
£ 21.20
Quantity: 1 available
Add to basketItem description from seller
Journey Editions, USA, 1996. Texto en inglés. Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Arte. Profusamente ilustrado. 274 pp. 29 x 23. Tapa blanda de editorial ilustrada con solapas. Sin subrayados ni anotaciones. Buen estado de conservación. ISBN: 9781885203298.…
Seller Inventory # 061135
- Title
- Absolut Book: The Absolut Vodka Advertising Story (First edition)
- Author
- Richard W. Lewis
- Publisher
- Journey Editions
- Publication year
- 1996
- Condition
- Bien
- Binding
- Encuadernación de tapa blanda
- Language
- English
- ISBN 10
- 1885203292
- ISBN 13
- 9781885203298
- Edition
- 1 Edición
- Seller catalogs
- Exportacion 40727
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