7 Essentials Of Graphic Design

Goodman, Allison

ISBN 10: 1581801246 / ISBN 13: 9781581801248

Published by HOW Books (edition First Edition), 2001

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 1581801246-11-1

Bibliographic Details

• Title: 7 Essentials Of Graphic Design
• Publisher: HOW Books (edition First Edition)
• Publication Date: 2001
• Language: English
• ISBN 10: 1581801246
• ISBN 13: 9781581801248
• Binding: Paperback
• Edition: First Edition.
• Condition: Good

About this title

Synopsis

This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to: Create dynamic layouts with visual tension and asymmetrical balance; Recognize and solve color problems; Use grids to design multiple pages of the same publication; Design memorable logos and logotypes; Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together; illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.

About the Author

Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California.