An empirical study on accent lighting
Language: English
Published by LAP LAMBERT Academic Publishing Okt 2011, 2011
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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This item is printed on demand - Print on Demand Titel. Neuware -This study analyzed the influence of accent lighting, one of store atmosphere components, on consumer shopping behavior and experience. Lighting effect has been tested on a sample of 200 consumers of a pharmacy department in a hypermarket, under two lighting conditions (accent lighting vs. general lighting). Data has been collected through an ad-hoc structured questionnaire composed by a set of information on shopping behavior (number of handled items, time spent in the store, impulse purchases, return intention) and shopping experience, related to the experienced comfort during the buying process, the perceived ambient temperature and the overall department evaluation. Data has been statistically processed through a univariate analysis over the sample of 200 consumers, then comparisons were performed using bivariate statistical analysis, testing linear dependency between items and between items and lighting effect. Significant results observed have been then deepen using a multivariate linear model (logistic regression model). Dependent variables related to shopping behavior resulted to be non- significant, while accent lighting showed a significant effect on shopping experience.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch. …
Seller Inventory # 9783845472744
- Title
- An empirical study on accent lighting
- Author
- Veronica Peronace
- Publisher
- LAP LAMBERT Academic Publishing Okt 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 384547274X
- ISBN 13
- 9783845472744
- Item weight
- 173 grams
- Dimensions
- 220x150x7 mm
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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