The effect of Social Media on Relationship Marketing

Language: English

Published by LAP LAMBERT Academic Publishing Jun 2012, 2012

3659139262 / 9783659139260

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Neuware -The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn't include anything related to the upcoming phenomenon 'social network sites'. There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences. 64 pp. Englisch.

Seller Inventory # 9783659139260

Title
The effect of Social Media on Relationship Marketing
Author
Timo de Wit
Publisher
LAP LAMBERT Academic Publishing Jun 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659139262
ISBN 13
9783659139260
Item weight
113 grams
Dimensions
220x150x5 mm

Books-by-Floh

Paderborn, Germany

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AbeBooks seller since March 13, 2026

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