The effect of Social Media on Relationship Marketing
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2012, 2012
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 42.83
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn t include anything related to the upcoming phenomenon social network sites . There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences. 64 pp. Englisch.
Seller Inventory # 9783659139260
- Title
- The effect of Social Media on Relationship Marketing
- Author
- Timo de Wit
- Publisher
- LAP LAMBERT Academic Publishing Jun 2012
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659139262
- ISBN 13
- 9783659139260
- Item weight
- 113 grams
- Dimensions
- 220x150x5 mm
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About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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