Is it truly easy to be “green”? Or have we spent decades repeating a comforting idea that hides the complexity, tension, and responsibility behind sustainable behavior? Is It Easy to Be “Green”? is a provocative, insight-driven examination of what it really means for individuals, companies, and societies to act responsibly in a world transformed by climate urgency, shifting economic expectations, and rising demands for corporate accountability.

This book moves beyond outdated notions of Corporate Social Responsibility (CSR) and into the more dynamic, interconnected landscape of ESG, Corporate Sustainability, Shared Value, Purpose-Driven Business, and the Triple Bottom Line. It does not simply define these frameworks; it challenges the reader to understand them as evolving behavioral systems that shape decisions, cultures, incentives, and the future of organizations.

Written in a conversational yet academically grounded voice, the book dismantles common myths about sustainability and reveals why “being green” is not an isolated environmental gesture but a comprehensive way of thinking and acting. It explores how institutions change, how incentives shape human behavior, why intentions often fail to become impact, and how meaningful sustainability requires alignment between values, strategy, governance, and daily practices.

At its core, this book is about green behavior: the habits, mindsets, decisions, and cultural forces that convert sustainability from aspiration into measurable reality. It examines how organizations internalize responsibility, how consumers interpret ethical signals, and why authenticity is now one of the most critical assets in business. The narrative connects global trends with psychological insights, showing that sustainability is ultimately a behavioral challenge—one that requires awareness, honesty, resilience, and continuous practice.

Far from a moral lecture, this book offers a refreshing clarity: sustainability is neither simple nor impossible. It is a journey built on choices—imperfect, iterative, human. It exposes the promises and pitfalls of modern sustainability frameworks and offers readers a lens to understand not only what companies claim, but what they actually do and why it matters.

Is It Easy to Be “Green”? is written for leaders, creators, professionals, and critical thinkers who want more than slogans. It is for anyone seeking to navigate the evolving language of sustainability with intelligence and intention. It invites the reader to reflect, to act, and to step into a more conscious relationship with the systems that shape our lives.

Thought-provoking, highly readable, and grounded in rigorous analysis, this book reframes what it means to participate in a greener future—and why the way we behave today will determine the world we inherit tomorrow.

"Synopsis" may belong to another edition of this title.

PBShop.store US

Wood Dale, IL, U.S.A.

5-star seller

AbeBooks seller since April 7, 2005

Shipping rates within U.S.A.

Item	7 to 14 business days	7 to 14 business days
First item	£ 0.00	£ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

Store description

We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…

Specialty

Hardbacks, Paperbacks

Seller's business information

Pbshop.co.uk Ltd

Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX

Contact sellerView this seller's itemsView seller's storefront

Terms of sale

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any unwanted order to us is borne by the buyer.

Should your order arrive damaged, not as advertised or faulty, we must be advised of this within 14 days of delivery. Please contact us so we can find the best solution for you.

Our Customer Care Team can be contacted via emailing paperback-us@paperbackshop.co.uk, or by calling our UK Office on +441285 712 917. We are available 9:00am till 5:30pm GMT weekdays and 9:00am till 1:00pm GMT on Saturdays.

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to PBShop.store US, Springfield Gardens, New York, U.S.A., +44 1285 712917, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping terms

Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.

Is it easy to be "Green"?

Item description from seller

Bibliographic details

Synopsis