e-Business - A Jargon-Free Practical Guide (Hardcover)
Language: English
Published by Taylor & Francis Ltd, London, 2017
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 232.98
Quantity: 1 available
Add to basketItem description from seller
Hardcover. e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: What is e-business and how does it fit into the corporate landscape? How should marketers adopt e-marketing and why? What are the processes and stages of developing an e-business strategy? What are the key issues you will face and how will you overcome them? What about legislation? Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment. Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities available. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9781138418783
- Title
- e-Business - A Jargon-Free Practical Guide (Hardcover)
- Author
- James Matthewson
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2017
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138418781
- ISBN 13
- 9781138418783
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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