The design Of Things To Come: How Ordinary People Create Extraordinary Products
Vogel, Craig M.; Cagan, Jonathan M.; Boatwright, Peter
Language: English
Published by Wharton School Publishing, 2005
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
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- Title
- The design Of Things To Come: How Ordinary People Create Extraordinary Products
- Author
- Vogel, Craig M.; Cagan, Jonathan M.; Boatwright, Peter
- Publisher
- Wharton School Publishing
- Publication year
- 2005
- Condition
- like_new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131860828
- ISBN 13
- 9780131860827
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About the Author
Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.
Jonathan Cagan, Ph.D., P.E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strategic planning, and design. He has developed team-based tools and computer-based technologies to improve the process of design conceptualization.
Peter Boatwright, Ph.D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, consumer marketing, and marketing research methods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.
The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical.
Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development.
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Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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