From data to strategy : Artificial intelligence applied to digital marketing
Language: English
Published by Our Knowledge Publishing, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 47.51
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In the digital era, data is everywhere, but only those who know how to interpret it can turn it into a competitive advantage. Artificial intelligence has changed the rules of digital marketing by making it possible to analyze large volumes of information and transform them into more accurate and efficient strategic decisions. This book shows, in a clear and accessible way, how to move from data to strategy through the use of artificial intelligence.Throughout the text, the reader will discover how data, algorithms and strategic vision are integrated to better understand the consumer, optimize campaigns and anticipate behavior. Designed for non-specialist audiences, this book offers a solid and comprehensive introduction to one of the most influential tools in digital marketing today.
Seller Inventory # 9786209882593
- Title
- From data to strategy : Artificial intelligence applied to digital marketing
- Author
- Alondra Sofía Mayen Rodríguez
- Publisher
- Our Knowledge Publishing
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6209882595
- ISBN 13
- 9786209882593
- Item weight
- 96 grams
- Dimensions
- 220x150x4 mm
"Synopsis" may belong to another edition of this title.
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