El cuadro de mando integral
Kaplan, Robert S. ; Norton, David P.
Language: Spanish
Published by Gestión 2000, 2016
- Softcover
- New
Seller: Agapea Libros, Malaga, MA, SpainAgapea Libros
AbeBooks seller since September 15, 2009
Condition: New
£ 17.32
Quantity: 2 available
Add to basketItem description from seller
Idioma/Language: Español. El Cuadro de Mando Integral (CMI) es un revolucionario e innovador sistema de gestión orientado a canalizar energías, habilidades y conocimientos específicos de los colaboradores de una organización, hacia la consecución de objetivos estratégicos a medio y largo plazo. Kaplan y Norton demuestran la forma en que los altos ejecutivos de sectores como la banca, el petróleo, los seguros y la distribución están utilizando el Cuadro de Mando Integral, tanto para guiar la gestión actual como para marcar objetivos futuros. Asimismo, nos revelan de qué forma utilizar el CMI como sistema de formación y nos indican los pasos necesarios para que cualquier directivo pueda construir el suyo propio. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
Seller Inventory # 13478699
- Title
- El cuadro de mando integral
- Author
- Kaplan, Robert S. ; Norton, David P.
- Publisher
- Gestión 2000
- Publication year
- 2016
- Condition
- New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 8498754267
- ISBN 13
- 9788498754261
- Item weight
- 422 grams
- Seller catalogs
- Estrategia Empresarial
El Cuadro de Mando Integral (CMI) revolucionó el sistema de gestión orientado a canalizar energías, habilidades y conocimientos específicos de los colaboradores de una organización hacia la consecución de objetivos estratégicos a medio y largo plazo.
Kaplan y Norton demuestran la forma en que los ejecutivos de sectores como la banca, el petróleo, los seguros y la distribución utilizan el CMI, tanto para guiar la gestión actual como para marcar objetivos futuros. Nos enseñan cómo aplicarlo en cuatro categorías: actuación financiera, conocimiento del cliente, procesos internos y formación, y crecimiento. Asimismo, nos revelan de qué manera el CMI funciona también como sistema de formación y nos indican los pasos necesarios para que cualquier directivo pueda construir el suyo propio.
"Synopsis" may belong to another edition of this title.
About the Author
David P. Norton es fundador de Palladium Group. Comenzó su carrera académica en el Polytechnic Institute de Worcester donde se licenció en Ingeniería Eléctrica. Tiene también un máster en Investigación de Operaciones del Florida Institute of Technology, un MBA de la Florida State University y un doctorado en Administración de Empresas por la Harvard Business School. Son coautores de los bestsellers El Cuadro de Mando Integral (2000), Mapas estratégicos (2004) y Alignment (2006), todos ellos publicados por Gestión 2000.
"About the title" may belong to another edition of this title.
Agapea Libros
Malaga, MA, Spain
AbeBooks seller since September 15, 2009
Shipping rates from Spain to U.S.A.
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|---|---|---|
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