The concept of trade mark series

Language: English

Published by Scholars' Press Aug 2013, 2013

3639516850 / 9783639516852

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -United we stand, divided we fall . In a world shaped by globalization, trade marks have become powerful business tools. Large companies such as Mac Donald or Apple have focused their marketing strategy on the development of a range of trade marks sharing a common denominator. Thus, the group formed by those trade marks taken all together can be identified as a trade mark series. Following the development of this new concept, the necessity to protect the series as an individual entity has emerged. The recognition of the validity of trade mark families generates tremendous consequences. In the light of these numerous implications, recent ECJ decisions are progressively building the scope of application and protection of this revolutionary concept. 120 pp. Englisch.

Seller Inventory # 9783639516852

Title
The concept of trade mark series
Author
Maxime Diot
Publisher
Scholars' Press Aug 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639516850
ISBN 13
9783639516852
Item weight
197 grams
Dimensions
220x150x8 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany