How to build brands in India (Paperback)
Language: English
Published by Notion Press, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 17.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798902695257
- Title
- How to build brands in India (Paperback)
- Author
- Chethan Shenoy
- Publisher
- Notion Press
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798902695257
In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.
How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world’s most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.
This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding—trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.
Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a “how-to” manual. It is a field guide to relevance—one that shows why in India, the brands that last are not the loudest, but the most understood.
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
|---|---|---|
| First item | £ 37.00 | £ 37.00 |
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