Western Editing Publishing Theory (5 results)

paperback. Condition: New. Paperback. Pub Date: 2012 09 Pages: 218 Language: English in Publisher: People's University of China Press Western edited and published Theory and Practice (English) textbook series: Western publishing trade practice describes the publishing trade with Britain and other countries to carry out The legal basis with the case. the copyright trade negotiations be notified with the contract documents signed copyright agent with the copyright agency responsibilities. Western edited and published the.…

paperback. Condition: New. Paperback. Pub Date: 2012 09 Pages: 228 Language: Chinese. English in Publisher: Renmin University of China Publishing House the West edited and published a series of textbooks of theory and practice: Western editing Introduction (English) the concept of editing from the West. introduce the scope and functions of editing. editing and management. and market relations. the main points of choosing topics and planning. editing processing skills. proofreading skills. as well as online editing basi.…

paperback. Condition: New. Paperback. Pub Date: 2012 09 Pages: 253 Language: Chinese in Publisher: People's University of China Press series of textbooks of the theory and practice of Western editing and publishing (English): Western Publishing Summary describes the publication of the Anglo-American and other Western countries the status quo and development The relationship between the trend of traditional publishing. digital publishing. the impact of new media on traditional reading. small. medium and large publishing.…

paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: December 2012 Pages: 211 Language: Chinese in Publisher: People's University of China Press series of textbooks of the theory and practice of Western editing and publishing (English): Western Publishing Industry Management describes the basic doctrine of the Western publishing industry management and principle. the relationship between the publishing company organizational structure. management responsibilities. the company on the lower level between and parallel level. changes in the pattern of technological innovations and publishing management. digital publishing and traditional publishing integration management mechanism. which outlines the contemporary Western complete picture of the publishing industry management. Western editing and publishing the Theory and Practice (English) textbook series: the preparation of the basic principles of Western Publishing Industry Management is published by prominent Western integration of the core values ??of education and practice of organic. Suitable for our editing and publishing professional or related media class undergraduate and graduate business reference books can also be used as our publishing and related industries professionals. Contents: Part One Management of Publishing Industry in GeneralChapter 1 Publishing Management Theory and PracticeSection A Strategic Planning-Top Management of Publishing FirmsSection B On Management to Meeting the Specific Needs of ConsumersChapter 2 Corporate Organization and StructureSection A Simon & SchusterSection B University PressesPart Two Career Opportunities in the publishing IndustryChapter 3 Book President and PackagerSection A Book PresidentSection B Book PackagerChapter 4 Editor-in-Chief and Senior EditorSection A Editor-in-ChiefSection B Senior EditorChapter 5 Executive Secretary and Financial ManagerSection A Executive SecretarSection B Financial ManagerChapter 6 Middle-Level ManagersSection A Marketing and Advertising DirectorSection B Art DirectorPart Three Publishing Industry In the 21st ConturyChapter 7 Irrational Exuberance and Technological ImpactSection A Irrational ExuberanceSection B The Impact of Technology and the Internet on Copyright Protection and Book SalesChapter 8 Publishing Confronts the 21st CenturySection A The Future Is Not What It Used to BeSection B Substantive Problems Confronting the Book Publishing IndustryAppendix: Key to Reading Comprehension QuestionsFour Satisfaction guaranteed,or money back.…

paperback. Condition: New. Paperback. Pub Date: December 2012 Pages: 298 Language: Chinese. English Publisher: China Renmin University Press series of textbooks of the theory and practice of Western editing and publishing (English): West Publishing history to Western Publishing development process by . published in major events and personalities as the weft. discussed in a series of ancient and modern publishing technology innovation to Western publishers and civilization epoch-making significance. A Western publicatio.…