Value Oriented Media Management Decision (11 results)
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Condition: New. Softcover reprint of the original 1st ed. 2017 edition NO-PA16APR2015-KAP.
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Taschenbuch. Condition: Neu. Value-Oriented Media Management | Decision Making Between Profit and Responsibility | Klaus-Dieter Altmeppen (u. a.) | Taschenbuch | viii | Englisch | 2018 | Springer | EAN 9783319845449 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartma…nn[at]springer[dot]com | Anbieter: preigu.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisio…ns. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It…discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Value-oriented Media Management: Decision Making Between Profit and Responsibility
Altmeppen, Klaus-dieter (Editor)/ Hollifield, C. Ann (Editor)/ Van Loon, Joost (Editor)
Language: English
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