Understanding Consumer Behavior Exploring by Gozmir Hasnaa (4 results)
Understanding Consumer Behavior: Exploring the choices between consciousness and unconsciousness
EL GOZMIR, Hasnaa; CHOUHBI, Abderrahmane; El Moubarki, Rachid
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Understanding Consumer Behavior: Exploring the choices between consciousness and unconsciousness
EL GOZMIR, Hasnaa; CHOUHBI, Abderrahmane; El Moubarki, Rachid
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Understanding Consumer Behavior | Exploring the choices between consciousness and unconsciousness | Hasnaa El Gozmir (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Our Knowledge Publishing | EAN 9786208092412 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Br…ivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
- Softcover
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding consumer behavior involves analyzing different behavioral approaches and theories, as well as studying the decision-making process. This analysis examines how choices are influenced by conscious and unconscious mechanisms.…By exploring various models of decision-making, such as those of Nicosia, Howard and Sheth, Engel et al. and Fishbein and Ajzen, we can grasp how consumers navigate between information search, evaluation of alternatives, and final decision. These models reveal how conscious processes (such as rational analysis) interact with unconscious influences (such as cognitive biases and emotions) to shape purchasing decisions. An integrated understanding of these aspects is essential for designing effective marketing strategies that address both the rational and emotional factors of buying behavior.
