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Trendology Building Advantage Data Driven by Kerns (35 results)
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Trendology: Building an Advantage through Data-Driven Real-Time Marketing
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Trendology : Building an Advantage Through Data-driven Real-time Marketing
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Trendology: Building an Advantage through Data-Driven Real-Time Marketing
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Trendology: Building an Advantage through Data-Driven Real-Time Marketing
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Trendology: Building an Advantage Through Data-Driven Real-Time Marketing (Paperback or Softback)
Published by Palgrave MacMillan 11/11/2014, 2014
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Trendology : Building an Advantage Through Data-driven Real-time Marketing
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Trendology: Building an Advantage through Data-Driven Real-Time Marketing
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Trendology : Building an Advantage through Data-Driven Real-Time Marketing
Published by Palgrave Macmillan US, Palgrave Macmillan US, 2014
ISBN 10: 134950243X ISBN 13: 9781349502431
Language: English
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
