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  • Language: English

    Published by Executive Books, 2005

    0937539767 / 9780937539767

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    £ 2.70

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    Paperback. Condition: Very Good.

  • Language: English

    Published by Live Oak Book Company, 2011

    1936909146 / 9781936909148

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: Determine whether you need a product or a positioning concept Learn tips and tricks to accelerate your concept writing efforts Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard Write Benefit statements that consumers understand and differentiate a product or service Craft Reasons to Believe that are consumer meaningful and relevant Prepare a concept to maximize quantitative testing potential.…

  • Language: English

    Published by Principal Principles LLC, 2021

    1734637420 / 9781734637427

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good.

  • Language: English

    Published by Thames & Hudson Ltd, 2010

    0500251614 / 9780500251614

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. This ground-breaking book examines the 25 key tactics that have achieved victory in battle through the ages. Using case studies from conflicts around the globe, on land, at sea and in the air, and across history, it demonstrates how certain tactical concepts have stood the test of time, employed in different circumstances and by different commanders. The expert authors reveal the value of each tactic in clear and compelling descriptions, each time concluding with a critical analysis that shows how it was applied and explains the reasons for its success.…

  • Language: English

    Published by Charisma House, 2011

    1616382783 / 9781616382780

    • Softcover

    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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    Condition: Used - Very good

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    paperback. Condition: Very Good.

  • Language: English

    Published by Charisma House, 2011

    1616382783 / 9781616382780

    • Softcover

    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    paperback. Condition: Fair.

  • Language: English

    Published by St Martin's Press, 1996

    0312144776 / 9780312144777

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. "How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live." --Larry king "Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion." --Dan Rather The Runaway National Bestseller with over 800,000 copies sold that teaches you how to compose, prepare, and deliver the winning argument every time! The Laws of Arguing According to Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping "others" get what they want. 3. Learn that words are a weapon, and can be used hostilely in combat. 4. Know that there is always a "biological advantage" of delivering the TRUTH. 5. Assault is not argument. 6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy. 7. Let emotions show and don't discourage passion. 8. Don't be blinded by brilliance. 9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.…

  • Language: English

    Published by St Martin's Press, 1996

    0312144776 / 9780312144777

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. "How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live." --Larry king "Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion." --Dan Rather The Runaway National Bestseller with over 800,000 copies sold that teaches you how to compose, prepare, and deliver the winning argument every time! The Laws of Arguing According to Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping "others" get what they want. 3. Learn that words are a weapon, and can be used hostilely in combat. 4. Know that there is always a "biological advantage" of delivering the TRUTH. 5. Assault is not argument. 6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy. 7. Let emotions show and don't discourage passion. 8. Don't be blinded by brilliance. 9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.…

  • Language: English

    Published by St Martin's Press, 1996

    0312144776 / 9780312144777

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Fair

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    Paperback. Condition: Fair. "How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live." --Larry king "Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion." --Dan Rather The Runaway National Bestseller with over 800,000 copies sold that teaches you how to compose, prepare, and deliver the winning argument every time! The Laws of Arguing According to Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping "others" get what they want. 3. Learn that words are a weapon, and can be used hostilely in combat. 4. Know that there is always a "biological advantage" of delivering the TRUTH. 5. Assault is not argument. 6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy. 7. Let emotions show and don't discourage passion. 8. Don't be blinded by brilliance. 9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.…

  • Language: English

    Published by St. Martin's Griffin, 1992

    0312144776 / 9780312144777

    • Softcover

    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    Condition: Used - Fair

    £ 3.30

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    Paperback. Condition: Fair.

  • Language: English

    Published by St. Martin's Griffin, 1992

    0312144776 / 9780312144777

    • Softcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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    Condition: Used - Good

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    Paperback. Condition: Good.

  • Language: English

    Published by Encounter Books, 2010

    1594032297 / 9781594032295

    • Hardcover

    Seller: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.

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    Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

  • Language: English

    Published by Unknown, 2011

    1616382783 / 9781616382780

    • Softcover

    Seller: NW Book Rescue, Hubbard, OR, U.S.A.NW Book Rescue

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    Condition: Used - Very good

    £ 3.37

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    paperback. Condition: Very Good. Pages are clean with no markings. Very little, if any, shelf wear.

  • Language: English

    Published by Unknown, 2021

    1400209536 / 9781400209538

    • Softcover

    Seller: NW Book Rescue, Hubbard, OR, U.S.A.NW Book Rescue

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    Condition: Used - Good

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    paperback. Condition: Good. Good clean copy. Minimal signs of wear.

  • Language: English

    Published by Union Square & Co., 2022

    1454946423 / 9781454946427

    • Softcover

    Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore

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    Condition: Used

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    Condition: like_new. Book is in like new condition with only potential shelf wear. No marking or highlighting.

  • Language: English

    Published by Scholastic Inc., 2025

    1338840371 / 9781338840377

    Series: Book 3 of 3 - Play the Game

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: Used - Very good

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by St. Martin's Griffin, 1992

    0312144776 / 9780312144777

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by St. Martin's Griffin, 1992

    0312144776 / 9780312144777

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by St. Martin's Griffin, 1992

    0312144776 / 9780312144777

    • Softcover

    Seller: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by Harvest House Publishers,U.S., 2006

    0736917535 / 9780736917537

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Fair

    £ 3.41

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    Paperback. Condition: Fair.

  • Language: English

    Published by Encounter Books,USA, 2010

    1594032297 / 9781594032295

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Most of what Americans know about the Tet Offensive is wrong. The brief 1968 battle during the Vietnam conflict marked the dividing line between gradual progress towards an ill-defined victory, and slow descent to a humiliating defeat. The fact that the enemy was, in fact, handily defeated on the ground was immaterial; that they could mount an attack at all was deemed a military triumph for the Vietcong. At least this is the received wisdom of Tet. In This Time We Win, James S. Robbins at last provides an antidote to the flawed Tet mythology that continues to shape the perceptions of American military conflicts against unconventional enemies and haunt our troops in combat. Indeed, America's enemies recognize and find inspiration in the prevailing Tet narrative. In his thorough re-examination of the Tet Offensive, Robbins examines the battle in the familiar frameworks of terrorism, war crimes, intelligence failure, troop surges, leadership breakdown, and media bias. The result is an explosion of the conventional wisdom on this infamous battle, one that offers real lessons for today's unconventional wars. Without a clear understanding of these lessons, we will find ourselves reliving the Tet Offensive again and again. …

  • Language: English

    Published by Harvest House Publishers,U.S., 2006

    0736917535 / 9780736917537

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good.

  • Language: English

    Published by Encounter Books,USA, 2010

    1594032297 / 9781594032295

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Fair. Most of what Americans know about the Tet Offensive is wrong. The brief 1968 battle during the Vietnam conflict marked the dividing line between gradual progress towards an ill-defined victory, and slow descent to a humiliating defeat. The fact that the enemy was, in fact, handily defeated on the ground was immaterial; that they could mount an attack at all was deemed a military triumph for the Vietcong. At least this is the received wisdom of Tet. In This Time We Win, James S. Robbins at last provides an antidote to the flawed Tet mythology that continues to shape the perceptions of American military conflicts against unconventional enemies and haunt our troops in combat. Indeed, America's enemies recognize and find inspiration in the prevailing Tet narrative. In his thorough re-examination of the Tet Offensive, Robbins examines the battle in the familiar frameworks of terrorism, war crimes, intelligence failure, troop surges, leadership breakdown, and media bias. The result is an explosion of the conventional wisdom on this infamous battle, one that offers real lessons for today's unconventional wars. Without a clear understanding of these lessons, we will find ourselves reliving the Tet Offensive again and again. …

  • Language: English

    Published by Harvest House Publishers,U.S., 2006

    0736917535 / 9780736917537

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good.

  • Language: English

    Published by Harvest House Publishers, 2006

    0736917535 / 9780736917537

    • Softcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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    £ 3.42

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    Paperback. Condition: Fair.

  • Language: English

    Published by St. Martin's Griffin, 1992

    0312144776 / 9780312144777

    • Softcover

    Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore

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    Condition: Used - Good

    £ 3.45

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    Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

  • Language: English

    Published by 9781513622088 (edition ), 2017

    1513622080 / 9781513622088

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Unknown, 2006

    0736917535 / 9780736917537

    • Softcover

    Seller: NW Book Rescue, Hubbard, OR, U.S.A.NW Book Rescue

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    paperback. Condition: Good. Good clean copy. Minimal signs of wear. Any images shown are stock photographs and product may differ from what is shown.

  • Language: English

    Published by Thomas Nelson Publishers, 2019

    1400209544 / 9781400209545

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Very Good. Ziglar Inc. CEO Tom Ziglar shows readers how the choices they can make--beginning today--will help them achieve balanced success, true significance, and an everlasting legacy.The secret to winning at life is one good choice at a time.Are you frustrated with your job, career, or relationships? Are you unsure if what you are doing right now in your life is the right thing? In this revolutionary new book, success and motivation expert Tom Ziglar shares the good news that you can change and that, in fact, you can win at life.Choose to Win shows you how to achieve massive change without massive upset. It all starts with identifying your why, which reveals the how that opens multiple doors of what. His revolutionary plan guides you through making one small choice at a time through a sequence of easy-to-follow steps in seven key areas: mental, spiritual, physical, family, finance, personal, and career. Ziglar also helps you identify the life-killing, unhealthy habits that cause misery, dissatisfaction, and lack of success--and, more importantly, how to implement positive habits through the trinity of transformation: desire, hope, and grit. The result is a more productive, more fulfilling, and more meaningful life. You can take control of your destiny and leave the lasting legacy you've dreamed about and deserve. You simply need to choose to do so. …

  • Language: English

    Published by Thomas Nelson Publishers, 2019

    1400209544 / 9781400209545

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Ziglar Inc. CEO Tom Ziglar shows readers how the choices they can make--beginning today--will help them achieve balanced success, true significance, and an everlasting legacy.The secret to winning at life is one good choice at a time.Are you frustrated with your job, career, or relationships? Are you unsure if what you are doing right now in your life is the right thing? In this revolutionary new book, success and motivation expert Tom Ziglar shares the good news that you can change and that, in fact, you can win at life.Choose to Win shows you how to achieve massive change without massive upset. It all starts with identifying your why, which reveals the how that opens multiple doors of what. His revolutionary plan guides you through making one small choice at a time through a sequence of easy-to-follow steps in seven key areas: mental, spiritual, physical, family, finance, personal, and career. Ziglar also helps you identify the life-killing, unhealthy habits that cause misery, dissatisfaction, and lack of success--and, more importantly, how to implement positive habits through the trinity of transformation: desire, hope, and grit. The result is a more productive, more fulfilling, and more meaningful life. You can take control of your destiny and leave the lasting legacy you've dreamed about and deserve. You simply need to choose to do so. …