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Strategic Communication Introduction Theory by Falkheimer Jesper (24 results)
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Strategic Communication : An Introduction to Theory and Global Practice
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Strategic Communication: An Introduction to Theory and Global Practice
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Language: English
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Strategic Communication : An Introduction to Theory and Global Practice
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Strategic Communication: An Introduction to Theory and Global Practice
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Language: English
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Strategic Communication: An Introduction to Theory and Global Practice
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Language: English
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Paperback. Condition: Brand New. 2nd edition. 180 pages. 9.19x6.13x0.25 inches. In Stock.
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Strategic Communication : An Introduction to Theory and Global Practice
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Strategic Communication : An Introduction to Theory and Global Practice
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Strategic Communication: An Introduction to Theory and Global Practice
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367769263 ISBN 13: 9780367769260
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Hardcover. Condition: Brand New. 2nd edition. 180 pages. 9.19x6.13x0.75 inches. In Stock.
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Strategic Communication: An Introduction to Theory and Global Practice
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Paperback. Condition: Brand New. 2nd edition. 180 pages. 9.19x6.13x0.25 inches. In Stock. This item is printed on demand.
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£ 54.06
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
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Hardcover. Condition: Brand New. 2nd edition. 180 pages. 9.19x6.13x0.75 inches. In Stock. This item is printed on demand.
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£ 191.19
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Add to basketBuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
