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Add to basketpaperback. Condition: New. Pub Date :2008-06-01 Pages: 358 Publisher: Science Press marketing plan is the development of a market economy to a capability necessary for enterprises today. Under the conditions of economic globalization. the competition in the domestic and foreign markets emerged unprecedented fierce momentum. the focus of competition is often not the enterprise hard aspects. such as technology. equipment. funds. and more performance in the soft aspects such as management. marketing planning innovation ca.