Language: English
Published by Racom Communications, 2009
ISBN 10: 1933199121 ISBN 13: 9781933199122
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Condition: Fine. Unused.
Language: English
Published by Racom Communications, 2009
ISBN 10: 1933199121 ISBN 13: 9781933199122
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Condition: Very Good. The books dust jacket is in very good condition with minor shelf ware such as scuffs and scratches, otherwise the content is in very good condition.
Language: English
Published by Racom Communications, 2009
ISBN 10: 1933199121 ISBN 13: 9781933199122
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Condition: Fine. Unused.
Language: English
Published by Racom Communications, 2009
ISBN 10: 1933199121 ISBN 13: 9781933199122
Seller: Book Grocer, Tullamarine, VIC, Australia
Hardback. Don E. Schultz, Racom Communications. Business is in serious trouble. Just when business needs it most, polls and surveys show that public trust and confidence in business is at its lowest level in more than 15 years. Savvy executives know this, but they tend to react in the typical, but wrong, way. The answer to this problem isn't found in the typical PR program or employee or motivation team-building initiative. The answer lies in better promise making and keeping. Business in general and marketing in particular are about making and keeping promises -- making clearly stated promises that mean something and keeping them in spirit as well as literal fact. Internally, it means building a better corporate culture by making promises that are clear and that align with the needs of co-workers and of the company's mission and brand. Externally, it means making promises that fit the organisation's abilities and mission and keeping those promises in a way that delivers real value to the customer. But the authors provide more than generalities.They provide a common-sense system -- Promises Management -- that makes it possible, practical, and profitable for executives in organisations large and small to lead, monitor, evaluate, and align the promises making and keeping ability. Hardback.
Language: English
Published by Racom Communications, 2009
ISBN 10: 1933199121 ISBN 13: 9781933199122
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Condition: As New.
Language: English
Published by Racom Communications, 2009
ISBN 10: 1933199121 ISBN 13: 9781933199122
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 260 pages. 9.10x5.90x0.90 inches. In Stock.