Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Published by Phaidon Press (edition 1St Edition), 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: BooksRun, Philadelphia, PA, U.S.A.
First Edition
£ 3.93
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Add to basketHardcover. Condition: Very Good. 1St Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Phaidon Press Ltd, United Kingdom, London, 2004
ISBN 10: 0714844535 ISBN 13: 9780714844534
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
£ 5.61
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Add to basketHardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.05.
Published by Phaidon New York 2002, 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
£ 16.40
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Add to basket25.0 x 21.0cms 288pp 1000 b/w & colour illusts very good hardback with decorated boards (no dustwrapper as issued) This book explores the ways creatives interpret their clients' briefs propiose new ideas to familiar problems rework established brands and reinvent existing products. It identifies the 18 generic problems common to all areas of communication.
Published by Phaidon Press Ltd Sep 2012, 2012
ISBN 10: 0714864730 ISBN 13: 9780714864730
Language: English
Seller: AHA-BUCH GmbH, Einbeck, Germany
£ 39.68
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Add to basketBuch. Condition: Neu. Neuware - A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
Seller: AHA-BUCH GmbH, Einbeck, Germany
£ 44.03
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Add to basketTaschenbuch. Condition: Neu. Neu neuware, importqualität, auf lager - For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness.
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
£ 3.28
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Add to basketHardcover. Condition: Acceptable. HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized.
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
£ 49.09
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Add to basketHardcover. Condition: New.
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
£ 61.57
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Add to baskethardcover. Condition: New. In shrink wrap. Looks like an interesting title!