Published by Morgan Kaufmann (edition 1), 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
Language: English
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Published by Morgan Kaufmann Publishers, 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
Language: English
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Add to basketPaperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.51.
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Published by Morgan Kaufmann 2003-01-04, 2003
ISBN 10: 1558606432 ISBN 13: 9781558606432
Language: English
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 224 pages. 9.00x8.25x1.00 inches. In Stock.
Published by Elsevier Science & Technology, 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days. 677.
Published by Morgan Kaufmann 2003-01-04, 2003
ISBN 10: 1558606432 ISBN 13: 9781558606432
Language: English
Seller: Chiron Media, Wallingford, United Kingdom
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First Edition
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Add to basketCondition: New. Reveals how Web sites, software applications, and mobile devices can be used to change people s attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real .
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Can computers change what you think and do Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army 'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence And to what end Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
Published by Elsevier Science & Technology, 2002
ISBN 10: 1558606432 ISBN 13: 9781558606432
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 677.