Language: English
Published by Palgrave 18.03.2004., 2004
ISBN 10: 1403916616 ISBN 13: 9781403916617
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Language: English
Published by Palgrave Macmillan 2003-12, 2003
ISBN 10: 1349512907 ISBN 13: 9781349512904
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Taschenbuch. Condition: Neu. Organising Knowledge | Methods and Case Studies | J. Gadner (u. a.) | Taschenbuch | xvi | Englisch | 2003 | Palgrave Macmillan | EAN 9781349512904 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Seller: preigu, Osnabrück, Germany
Buch. Condition: Neu. Organising Knowledge | Methods and Case Studies | J. Gadner (u. a.) | Buch | xvi | Englisch | 2003 | Palgrave Macmillan | EAN 9781403916617 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Language: English
Published by Palgrave Macmillan UK, Palgrave Macmillan UK, 2003
ISBN 10: 1403916616 ISBN 13: 9781403916617
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Language: English
Published by Palgrave Macmillan UK, Palgrave Macmillan UK, 2003
ISBN 10: 1349512907 ISBN 13: 9781349512904
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.